Aprimo earned the highest possible score in 21 out of 27 criteria, including Partner Ecosystem, Marketing Support, and Video and Emerging Content Support, and the only vendor to receive top scores in the Enterprise Platform Integration and Work-in-Progress Assets criteria. Is the entire life cycle of every asset fully considered in your strategy? This means serving up targeted content on demand. CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design. Tagging and portfolio management features enhance productivity and save your marketing team a lot of time. These sophisticated tools let your marketing and sales team access digital content across many channels from any of their devices. The platform comes with automated rendition features that enable you to produce numerous versions from a single master copy. Should you have a DAM? Digital experience platform provider Acquia acquired Widen in September 2021. AI auto tags and metadata offer powerful search features, including ones to extract text and recognize emotions or faces in images. Enrich creative processes with planning, materials, commerce, and other contextual data. Privacy Policy. Canto comes with a gallery-style interface where you can preview visual content. This ensures better brand consistency and makes asset creation and reuse a more streamlined process. Are asset risks and impacts on business performance assessed? To meet unprecedented content production, you need a system that simplifies the process of collecting, storing, and sharing digital assets productively and efficiently. The Cloudinary platform aims to bridge the gap between asset management and delivery. It's easy to use and quick to setup, a centralized DAM solution provides internal and external stakeholders controlled access to all their digital assets including photographs, images, creative files, video, audio, presentation decks . ET Adobe is proud to be named a Leader in the 2022 Gartner Magic Quadrant for Digital Experience Platforms report for the fifth consecutive year. and Privacy Policy. Monday through Friday. Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy. Connect to the DAM from within Creative Cloud apps. Creative operations tend to separate the providers and storage of digital files, audio files, white papers in a friendly file format for common dam tighten up a business process. The tool is aimed at large organizations and has particularly strong support for video content. Are the enterprise leaders convinced that asset management is good for business? The core concept behind these solutions is that an employee can log into the . Media asset management systems for handling assets in the audiovisual domain including audio, video, or still images. Do you have the right DAM? Administrators can define user roles by admin, contributor and consumer and each role comes with their predefined permissions and capabilities. It is easy, simple and secured. Price: Basic - Free; Paid $27 to $112.5 per month. Does your asset strategy reflect your organizations business objectives? It can integrate with various stakeholders and departments including marketing, ecommerce and design. Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps. It helps the creative, development and marketing teams work together to use assets effectively and efficiently. Instantly access all of your client data in one central location so you can spend less time on administrative tasks, and more time focusing on client relationships. IT Asset Management It all starts with knowing what's in your IT ecosystem. When relevant assets are stored in a central location in the cloud, they're accessible to workers from around the world. Digital Asset Management (DAM) can be used to refer to both a business process and a form of information management technology . By clicking the "Submit" button, you are agreeing to the Your access and use of this publication are governed by Gartners Usage Policy. Your access and use of this publication are governed by Gartners Usage Policy. Workfront includes numerous planning and collaboration features for various departments, and the Workfront Library serves as a digital content hub. EZInventory contains a comprehensive solution for tracking assets. Bynder has publishing on demand features that gives users access to a smart template tool which helps to create branded materials. About Gartner ITJoin a world-class team of skilled engineers who build creative digital solutionsSee this and similar jobs on LinkedIn. Businesses large and small invest in DAM software for various purposes, often to manage marketing content. Gartner Digital Markets is a business unit within Gartner. Learn how Adobe's innovative tools for digital experiences can benefit your business. Colorado Annualized Base Pay Range: 164,800 USD - 192,000 . The charter will guide the strategy throughout the ITAM life cycle, Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights, Sourcing, Procurement and Vendor Management, 5 Data and Analytics Actions For Your Data-Driven Enterprise, How Redefining IT Asset Management Will Enable Business Transformation for the Digital Age, Macedonia, The Former Yugoslav Republic of, Saint Helena, Ascension and Tristan da Cunha, South Georgia and the South Sandwich Islands, Marketing at a Technology/Service Provider. Sitecore Content Hub (formerly Stylelabs). All rights reserved. Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance. Adobes DAM,Adobe Experience Manager Assets, enables you to manage all content and digital assets on a single platform. For further information, see Guiding Principles on Independence and Objectivity. Privacy Policy. This Market Guide will help marketing leaders make sense of a very fragmented landscape. Rich media files can include photos, creative files, video, audio, presentations, documents, and more. 8 a.m. 7 p.m. Bynder aims to provide a central storage point for digital assets. Unlike some other platforms that focus exclusively on managing creative assets, Smartsheets ecosystem offers tools to monitor marketing campaigns, calculate campaign ROI, assign tasks to different team members and generally unify marketing efforts. Track who's using which asset. The software solution consists of barcode asset tracking, fixed asset tracking, inventory tracking, RFID asset tracking, tool tracking, and IT hardware and software tracking. . "The increasing demands of digital business challenge sourcing, procurement and vendor management leaders responsible for IT asset management (ITAM) to implement and maintain a mature strategy for better governance, efficiency and business outcomes," says Pamela Wheelwright, Senior Director Analyst, Gartner. A successful digital asset management strategy requires identifying your organization's specific needs, defining your digital assets, and detailing asset workflows and ownership. Gartner Terms of Use They can reach more customers, collect more data and have more touch points and assets. Gartner Glossary Information Technology Glossary D Digital Asset Management (DAM) Digital Asset Management (DAM) DAM stores, manages and renders rich media, including text, graphics, photos, video and audio. Privacy Policy. This continuously changing environment introduces an increasing variety of technologies and proliferation of assets to be managed. Digital assets are stored in the cloud, offering security, redundancy and ease of storage and management. We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth. and The platform also has an extensible API to support easy integration with other systems in your workflows. Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights, Marketing Organization and Operations Leader, State of the Marketing Budget and Strategy 2022. Gartner Digital Markets is a business unit within Gartner. Join your peers for the unveiling of the latest insights at Gartner conferences. 8 a.m. 7 p.m. The system can handle a huge variety of files and makes searching for content easy. InDesign, Illustrator, PhotoShop). As a cloud-based solution, Canto caters to businesses of all sizes across industries. ET Granular permissions and powerful library and collection management features ensure people can always find and access the assets they need while keeping marketing leaders in control of the brands look and identity at all times. 8 a.m. 7 p.m. This asset management system uses a reconfigurable domain and data model that comprises a mature Hypermedia RESTful-API and pub/sub bus. Gartner Terms of Use DAM Process Flows Empower your digital content supply chain with configurable workflows. All rights reserved. And CMOs continue to dedicate serious dollars to content creation and management 5.9% of the average marketing budget in 2018, according to Gartner's CMO Spend Survey 2018-2019. Posted 5:37:51 AM. Its research is produced independently by its research organization without input or influence from any third party. All rights reserved. quipped with AI capabilities and data-driven insights, the toolidentifies which content is achieving a high ROI. Looking for an enterprise digital asset management solution? Gartner Terms of Use With it, you can search for all of these assets within a single repository rather than searching through disparate solutions. You can set the automatic tagging feature by color, object and facial recognition for both images and video content, and assets stored on the DAM can be manipulated in real-time. Privacy Policy. Gartner Terms of Use OpenText has recently redesigned the user experience on their OpenText Media Management (OTMM) platform to allow users to find assets easily. All rights reserved. The AI-powered auto-tagging features enable users to quickly find content despite where it has been created. Work smarter and maximise every hour. The increasing demands of digital business challenge sourcing, procurement and vendor management leaders responsible for IT asset management (ITAM) to implement and maintain a mature strategy for better governance, efficiency and business outcomes, says Pamela Wheelwright, Senior Director Analyst, Gartner. DAM has played a significant role in brand management by ensuring teams have access to the correct brand materials at all times. The platform offers time-saving smart sharing features to help marketers and creatives work with content quickly and easily. We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth. Social Media Influencers: Mega, Macro, Micro or Nano. This includes everything from photos to videos, audio files, animations, interactive ads, and more. It includes tools for digital asset management, workflow management and publishing. Create and share collections. It entails managing the costs of IT equipment and infrastructure throughout their lifecycle. There's a lot of DAM questions. This publication may not be reproduced or distributed in any form without Gartners prior written permission. As a single source of truth that connects brand, content, and operational structure, a DAM helps organizations offer a consistent digital experience across all channels. Not yet a CMSWire member? Familiarity with project management tools . It organizes digital assets based on associated metadata that contains a unique description to each asset, making it more searchable, reusable and manageable. Aprimo lets companies monitor content design, creation and distribution in one easy to use tool. ITAM teams should shift to a methodology that incorporates ITAM policies and processes, and identifies, based on business priorities, outputs, actions and outcomes, says Wheelwright. 8 a.m. 5 p.m. GMT Together, we're the top destination for software buyers to discover, research and connect with the best software for their needs. You have invested in marketing automation, now is the time for next level MarTech. Digital asset management (DAM) has landed on the radar of marketing leaders across all industries as a necessary platform to enable digital transformation. According to one recent study by Research and Markets (subscription required), the global digital asset management market is expected to be worth $8.6 billion in 2026 a significant leap from the $1.2 billion valuation in 2014. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The right DAM solution can help companies manage, share and distribute content with ease Discover how Widen can help you achieve your content goals Digital asset management (DAM) solutions are widely considered an essential marketing tool. Veeva Vault Promomats is a cloud platform that aims to speed up the process of creating and distributing compliant content. The first step is to assess the current strategy to understand how much change is required to address the continuously changing environment. Core Digital Assets Features you Can Count On Upload & Enrich Ingest all content types, including 3D and 360 assets, using bulk upload, hotfolders, and API upload. MediaBeacon promises to bring the marketing team and digital assets together in one convenient hub. Canto is a digital asset management platform used by many big brands, including LinkedIn, Gymshark and Fairtrade. We were recognized for our Software Asset Management (SAM) solution, which we believe helps reduce software costs and mitigate license compliance risk with actionable IT insights. This continuously changing environment introduces an increasing variety of technologies and proliferation of assets to be managed, ncreasing demands of digital business challenge sourcing, procurement and vendor management leaders responsible for IT asset management (ITAM) to implement and maintain a mature strategy for better governance, efficiency and business outcomes, says. Privacy Policy. Digital asset management (DAM) is a software system designed to centrally store and manage digital content. Gartner has published its Market Guide for Digital Asset Management 2019. The Gartner Hype Cycle (below) highlights how the promise of an early technology can outrun the underlying reality and encourage excesses that eventually shake out into disillusionment. DAM can be sold as a software license or hosted service. The platform aims to be scalable, flexible and easy to use for managing storytelling and content creation for companies in a variety of industries. Aprimo's software as a service (SaaS) digital asset management system acts as an asset repository that can automate the delivery of approved, brand-compliant content. The Magic Quadrant assesses the Ability to Execute and Completeness of Vision of 11 SAM managed services providers that meet our criteria for inclusion. For further information, see Guiding Principles on Independence and Objectivity. Digital content management solutions cover a wide set of sales execution needs. Gartner research is just one of our many offerings. Brands who run ad campaigns, have podcasts, share video content and run online streams need to be able to keep track of their content. Our independence as a research firm enables our experts to provide unbiased advice you can trust. Our research practices and procedures distill large volumes of data into clear, precise recommendations. Nuxeo integrates with legacy ECM, so you can access your organizations digital assets without changing the location of the assets. All rights reserved. jsbacContactjsbacContact Each of these scenarios, of course, depends on DAM. Please refine your filters to display data. By clicking the "Continue" button, you are agreeing to the It is aimed at highly specialized industries such as the pharmaceuticals industry, and includes support for medical, legal and regulatory reviews. Gartner is a registered trademark of Gartner, Inc. and its affiliates. that determine business outcomes. Designers and creatives know they have one central place to go to when they need assets for a project. . MediaValet enables you to upload large media files (up to 5 TB/file) with its high-speed and secure upload application. Typically, DAM systems are intended to support a wide range of actors from specialized creative to generalist production to more operational and . We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision. The file preview feature lets users view digital content without having to download it first. It leverages AWS global services to enable scalability and performance. 5-6 years of experience in account management/sales -Full ownership of the Sales and Account Management process . Configuration management database (CMDB) Native Microsoft SSCM integration. According to Gartner "This Magic Quadrant offers support for informed contracting of SAM managed services that deliver software asset management discipline. A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. Gartner expects over 75% of large enterprises in mature economies will use container management by 2024 due to a growing adoption of cloud-native applications and infrastructure. We offer one-on-one guidance tailored to your mission-critical priorities. Marketers are increasingly putting Digital Asset Management (DAM) systems at the center of their content supply chain to govern the rich media lifecycle from end to end. By clicking the "Continue" button, you are agreeing to the Gartner suggests using an asset management strategy checklist: ITAM teams should shift to a methodology that incorporates ITAM policies and processes, and identifies technology assets to be managed based on business priorities, outputs, actions and outcomes, says Wheelwright. This makes it simple for designers to find the photo, logo or video they are looking for. The search interface can be customized to meet an individual organizations needs. Atera's pre-tech pricing model is both cost-effective and innovative, allowing you to manage an unlimited number of devices and endpoints for one low monthly fee. Sorry, No data match for your criteria. The agile collaboration system streamlines each step of creating assets and using them for marketing and branding campaigns. Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy. For this role in those locations, the base salary range for new hires is: California Annualized Base Pay Range: 164,800 USD - 192,000 USD. Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance. Explore the latest customer experience and customer services technologies. 2023Gartner, Inc. and/or its affiliates. NYSE:IT opened at $335.95 on Monday. Join your peers for the unveiling of the latest insights at Gartner conferences. 8 a.m. 5 p.m. GMT By clicking the "Submit" button, you are agreeing to the and By clicking the "" button, you are agreeing to the Gartner Research Market Guide for Digital Asset Management Published: 16 November 2016 Summary Digital asset management is undergoing a renaissance as marketing leaders face new challenges in managing the growing volume, variety and velocity of content assets. Gartner Terms of Use In the report, Gartner underlines which current trends are driving more investments in Digital Asset Management solutions: "faced with rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution, more organizations are . Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. Why Is Starbucks so Successful Despite Its Mediocre Coffee? Do Your Brand's Values Align With Those of Gen Z? Creatives can make use of MediaValets Creative Spaces to work on assets stored on the DAM via native applications (e.g. In looking at Gartner's top digital channels, we find common DAM themes across our knowledge base. Nuxeo DAM will continue with its current branding under the Hyland umbrella. By clicking the "Continue" button, you are agreeing to the By clicking the "" button, you are agreeing to the Fill out the form to connect with a representative and learn more. We offer one-on-one guidance tailored to your mission-critical priorities. They can then distribute it to the relevant marketing channels. 2020 Gartner Market Guide for Digital Asset Management 5.24.2021 MediaValet Sponsored Download your copy today to learn how to navigate the increasingly complex digital asset management landscape and better guide your conversations with DAM vendors. Basic understanding of SEO (keyword research and content optimization . Does asset data power operational and financial management systems? Gartner's Consulting business is an extension of Gartner's industry-leading IT Research. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Gartner's Consulting business is an extension of Gartner's industry-leading IT Research. Related Article:DAM: The Future of Content. The work-in-progress feature enables you to automate and track the creative process via version and task management. Digital asset management (DAM) is the process of storing, organizing, securing, and sharing digital assets throughout a company. Wedia have developed their DAM to be user-friendly to allow users to find assets quickly and conveniently. Stylelabs has rebranded to become the Sitecore Content Hub. Atera. Users of the DAM solution get access to a member-only marketing portal that provides a direct dialog with your marketing community. This DAM software has a feature known as Flexible Organization. Monday through Friday. Digital Asset Management: Open source software vs. proprietary DAM The key difference between an open source Digital Asset Management tool and a proprietary DAM platform is that the former's source code is publicly available while the latter's isn't. That means a vendor sells a proprietary platform 'as-is' without personalization. jsbacContactjsbacContact . Streaming for on-demand delivery of digital content . Digital Asset Management (DAM) solutions can help make common challenges such as localization, rights management and maintaining a consistent brand identity easier for growing brands to. Widen will continue to operate as an independent entity under the Acquia umbrella. It is categorized into three products in the market i.e. According to Gartner, digital asset management stores, manages and renders rich media, including text, graphics, photos, video and audio. Barracuda Networks, Inc, a trusted partner and leading provider for cloud-first security solutions, today announced that it has been recognized as a Visionary in the 2022 Gartner Magic Quadrant for Network Firewalls, based on Ability to Execute and Completeness of Vision. The Content Hub isn't just for searching and managing assets. Many marketing challenges are driving the need for DAM solutions: and Andrew Frank. It comes with ideation capabilities that help to streamline both content ideation and content planning. Fill out the form to connect with a representative and learn more. Here is some insight into the platforms that top Gartner's list. This Team's extensive professional experience coupled with its recent experience in the nascent digital asset management sector combined to create a new . MarcomCentral provides a suite of tools including MarcomPortal for distributed marketing and MarcomGather for asset management. There are many solutions available, from free and open source platforms suited to smaller teams, to enterprise-level solutions offering support, management, hosting and API integrations that make each departments job that little bit easier. Fill out the form to connect with a representative and learn more. In coordination with the . Businesses can no longer manage their expanding content libraries with siloed repositories or simple tools. Mike McGuire. and Business outcomes must be defined in the ITAM charter and decided by senior leadership based on strategic priorities. Gartner Terms of Use Digizuites DAM was Gartner's Peer Insights Customer's Choice winner in 2018. Digital asset management (DAM) systems enable you to store digital assets and assign metadata to your library of images, videos, presentations, logos, documents and other brand assets for better searchability. The platform is designed for sharing all forms of digital content with on-site colleagues, remote workers, contractors and even clients. Privacy Policy. CELUMs DAM is designed to cover the entire document lifecycle. Download the full report to learn more about all the vendors and for a closer look at the many strengths that we believe make Adobe the best choice for . Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become . Advance targeted capabilities (e.g., Digital Business, Market Growth & Strategy, Asset development and management) to distinguish Gartner Consulting and deliver more client value Enable India team to deliver excellent result for clients and high impact to global consulting clients Build great managers, effective teams and next generation leaders From CIOs to leaders in business and government, we help Gartner clients across enterprises translate . Most organizations do not have a formal ITAM program but recognize the need to implement one in support of their digital business objectives.. To cater to a variety of users with varying levels of expertise, it offers intuitive workflow options. The search function also automatically saves conditional search settings and assigns metadata to them to create a smart gallery with that search setting. Address regulatory compliance with confidence. Fill out the form to connect with a representative and learn more. According to Gartner: "Visionaries recognize and articulate important SAM . The Gartner 2022 Market Guide forecasts worldwide public cloud spend to reach almost $600 billion by 2023, and by that by 2025, organizations with integrated SAM and FinOps functions will report 50 percent less SaaS shelfware than those with separate functions. How these categories and markets are defined Products In Digital Asset Management (DAM) Market Filter By: Company Size Industry Region Privacy Policy. This feature can save your team a lot of time if they regularly work with the same kinds of files. Enterprise digital rights management (EDRM) has grown into its own market, with Gartner projecting EDRM to be worth over $330M by the end of 2026. Please refine your filters to display data. Digital asset management (DAM) controls all aspects of the digital asset lifecycle. It works with audio, documents, images and videos. Gartner Terms of Use Data is a critical asset for organizations, providing a foundation for digital services, AI, natural language processing (NLP), deep neural networks, and much more . Get Your Whitepaper Request Demo The platform promises enterprise-grade security and governance controls to ensure compliance with local data security and privacy standards.Integration with Adobe and other popular creativity tools means designers can work in the way they prefer, while still ensuring other team members are kept in the loop. The Collective feature allows users to curate groups of assets for different teams and provides a self-serve access to finalized content. *Note that some documents may not be available to all Gartner clients. IT asset inventory management. Speak with a Gartner specialist to learn how you can access peer and practitioner research backed by proprietary data, insights, advice and tools to help you achieve stronger performance. It can support a variety of asset types, meaning it's suitable for business cards, advertisements and banners. Extensis Portfolio is an enterprise-grade digital asset management suite. It is a powerful, extensible and highly customizable asset management system that is aimed at organizations handling high volumes of assets. Tap into our experts We offer one-on-one guidance tailored to your mission-critical priorities. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become . Gartner Terms of Use Encouraging service activities, along with the increased adoption and success of the work-from-home trend, are enabling the Zacks Consulting Services industry to support the demand environment . It integrates smoothly with the rest of the company's tools, including Adobe Creative Cloud, and works well for high volume asset management. AI will continue to be a key buzzword for DAM and Artificial Intelligence will be a must-have by early 2019. Not only does the platform support asset storage, it allows users to manage, search, share and manipulate assets online. This helps to facilitate brand consistency across the organization and across external touchpoints. Privacy Policy. 8 a.m. 5 p.m. GMT It also works to streamline collaborative processes, which will allow marketers and creatives to work together more effectively. It consists of the opinions of Gartners research organization, which should not be construed as statements of fact. 1. 6. Marketing across multiple social media platforms, email, and other digital avenues presents fresh challenges for brand owners. and There are several different pricing structures available to support companies of various sizes. There's no need to be a tech expert to get the most out of Aprimo. The company has a quick ratio of 0.64, a current ratio of 0.64 and a debt-to-equity ratio of 20.79. Gartner Terms of Use There are free DAM platforms; however, they often lack important features used by enterprises. Another useful feature of the platform is the reporting tool that helps marketers gather information to inform their future campaigns. When used alongside other Creative Cloud tools, every team member benefits from a seamless working experience. From CIOs, to leaders in business and government, we help Gartner clients across enterprises translate insights into transformational actions and achieve their mission-critical priorities. The tool also helps brands maintain a consistent and professional image across all of their digital assets. And we haven't rested in our mission to help companies reduce risk and optimize IT costs. It also allows teams to plan and schedule content. This Market Guide will help marketing leaders make sense of a very fragmented landscape. Gartner Digital Markets is a business unit within Gartner. Canto. This is a particularly useful tool for those who may need to quickly withdraw or update campaigns based on regulatory requirements. Gartner prides itself on its reputation for independence and objectivity. Rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution are driving more organizations to investigate DAMs. Marketing managers can easily keep track of assets usage for rights management purposes. Admin tools Create custom roles using an incredible permission system that can set site-, tool- and content-level permissions for users. In addition, Digizuite offers standard integration to commonly used applications like Microsoft Office, Sitecore and open API integration services. DAM stores, manages and renders rich media, including text, graphics, photos, video and audio. Users can create detailed, granular taxonomies to enhance the power of the search feature. Valtech, a global provider of digital services and business transformation, in collaboration with Gartner Peer Insights, has released a global report surveying 100 global manufacturing leaders about the current state of progress in digital transformation and the underlying challenges. For instance, DAM can help content creators attribute the correct source in their materials, public relations staff find the best images to use with their press releases and graphic designers find new assets for their work. As external cloud services, IT/OT convergence, the Internet of Things and digital business continue to increase, IT leaders have less purview over the technology assets that determine business outcomes. 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