This field is for validation purposes and should be left unchanged. And thats really all customers want from a product demo video they want to know how to use the product correctly, in order to get the most out of it. Despite having such a powerful and unique offering, Masterclass still relies on product demo videos to sell their platform. Promote Storytelling over Facts. Instead, Duolingo presents their concept and backs it up with facts. Instead of featuring screenshots, this demo uses single icons to identify and explain each feature. Here are the key things to consider when determining how long your videos should be. But if you do want to see a previous years data you can find the pages in the View past results here section behind this popup. British water equipment supplier Akro Valve released this 3D product animation to demonstrate how their simple valve can cut down your water consummation by 33% per year, saving you money. By doing all of this in a smooth way that doesnt feel forced, Nintendo is able to appeal to multiple different customers with just one product demo video. So this product demo video for the LEGO Life app speaks directly to kids. It has an upbeat soundtrack, bright colours, and fun icons all of which are designed to appeal to a younger audience. Want to see what I've got? A stationary bicycle that comes retrofitted with a screen where you can participate in in-video boutique fitness classes, there isnt much to explain here right? Heres an important lesson for marketers. Slack 4. Learn how to make product demo videos to showcase your product in the best possible way. In a world where were so bombarded with ads that weve become experts in ignoring them, Apples product demo demands attention. This is exactly the kind of brand content that keeps people hooked to Nike for decades without flinching. Mega Creator 3. Doorport 5. Peloton introduces the concept of how this experience will allow you to feel like you are in a real life boutique fitness class, complete with the immersive experience, the passion, the enigma and the sweat, everything rolled into one incredible product. There should be only one bottom line to this; if its effective, then its a great demo video. The actual demonstration of the app, while in keeping with the quirky style, is clear and concise telling potential users exactly what they need to do to get started. And it also makes the video relatable to a wide variety of people. Start with a strong opening: The first few minutes of . For new business owners, the target audience of this video, following the narrative is easy and understandable at all points. After all, people know theyre watching an ad, so why hide that fact? Sphero 13. Something else everyone seems to love is video content. Animation has a way of engaging viewers like no other medium can. 3 Great product demo video examples 1. Ready to make your own product demo video? Therefore, they should: Offer brief how-tos Feature new releases Build customer engagement, retention, and loyalty Simplify the user experience Promote DIY functionality Though unconventional, the above example is an effective wordless product demo concept. Along with showing screen recordings, the video highlights situations when a sales rep would need to use their product. Two examples of live product demos at the Microsoft Build 2017 - Day 2 Keynotes conference. Making a video showing different use cases emphasizes the many benefits of a product - something that makes the product even more appealing to the audience. Potential customers can not only easily watch your demo but also send the video to their colleagues, friends, and family who might also enjoy your product. Start a Free Trial 11 product demo videos that educate and engage Explain the benefits of your product and increase demo engagement for your list subscribers. IKEA Place 7. I know first hand through the video editing work were doing over at the agency that product demo videos are a highly requested item. Their immense budget probably has some influence on this fact. Peloton got more than 568K views from this product demo video, which is nothing short of just brilliant for a simplistic product pitched as an end-to-end fitness solution. We want to make it easier for people everywhere to imagine a better place, the narrator explains. This makes them more likely to convert consumers into qualified leads. Amassing 800K views on YouTube, this product demo video is one great example on how to keep things minimal in order to drive home the actual message. The New MacBook Air. With the Sendspark chrome extension, you can record your screen and showcase your own product demo videos. Finally, conclude with a summary of your key points and a call to action. This is a great example of a video that people just love to share with others and it probably encouraged a lot of people to use Google Chrome in exactly this way. This product demo video drives home the point its trying to make brilliantly by not marketing the product itself but sticking to the theme of the video. Slack garnered more than 150K views on YouTube for this demo video. The use of title slides helps to split the features into engaging, bite-sized segments. This essence is combining simplicity with vividness and Apple does that brilliantly every single time. A lesson in absolute simplicity, the video uses 2D animation to make users learn about the app, its uses and the value it offers. The video then shows how this new app from IKEA makes it easier for people to envision furniture from IKEA in different places of their house. The background voiceover then walks you through the how-to of this specific feature named Channel. Weve compiled 20 of the best product demo videos out there so you can gather some inspiration and make your video one of the best yet! #5. Straight off the bat, this ad is self-aware. And not just have one, but have a really really good one! Off. The target audience of this video was working professionals who are looking for an easy-to-use online meeting software that's feature-heavy at the same time, and this video does a good job of capturing their attention. It is upfront with mentioning at the start of the video that IKEA would like you to know about its new augmented reality app. Think you dont have time? We see a step-by-step demonstration of how to use Lime, their safety recommendations, and some basics on their mobile app. This product demo video has a lot of layers: theres clever interaction between the voiceover artist and the actor, there are screenshots of the software alongside live action scenes, and the bright colours really make it pop. Right from the beginning, bright colors and electro music capture viewers attention. Peloton got more than 568K views from this product demo video, which is nothing short of just brilliant for a simplistic product pitched as an end-to-end fitness solution. This bright and upbeat video does a great job of explaining what the app does, and even showing some step-by-step walkthroughs. Start with an introduction that captures the attention of your audience and clearly states your main points. Thats accompanied by a funky, uptown beat that makes the video even more entertaining. A simple Get started with Slack, today closes out this informative video. Zoom acknowledges this idea by creating a product demo video that is only 45 seconds long. Seeing the CPQ & Billing tool in action breaks up the monotony of watching product screenshots, so viewers stay engaged while learning about the product. As a home console that can also be portable, the Nintendo Switch was quite revolutionary in the gaming world upon its release. Leading a talented, fearless team of writers, Adam's passions include video, growth marketing, brand storytelling and referring to himself in the third person. Brands can get carried away when making their demo videos by adding too much of everything. This product demo video is brilliant on two accounts. Discover why video marketing is the most effective way to engage with consumers today. 7 Examples of Convincing Product Demos Starting Strongly - Phone Soap We explained why it was essential to start your video strongly, so here's a great example that shows you how to do it most effectively. Product Demo Video: Yoast SEO for Shopify Yoast is a search engine optimization plug-in for Wordpress to help websites to rank better on search engines. They manage to explain the pertinence of their product swiftly and effectively - no fuss! The narrator begins to explain how to use the NoseFrida -- a device that allows parents to physically suck snot out of their babys nose and effectively runs your days of carefree milkshake sipping forever (take it from me). FridaBaby 11. The character depictions also add a bit of humor to the demo, making it especially entertaining to watch. Our demo video production process has been designed to get rid of that complexity, making things simple and painless for our clients. This Apple product demo for the iPhone XR gets right to the point. Whether youre a startup or an enterprise, weve got a package thats right for you. Ring Door View Cams product demo video doesnt include any fancy introductions or voiceovers. Takeaway: Viewers are more likely to remember the details of each product feature if you use a simple, uncluttered design. Doorport is an apartment access app, and theyve used animation to tell an engaging story that showcases their features and benefits. Weve selected 11 standout product demo videos to inspire your next product video. The video shows how the coffee maker prepares your first cup at your preferred time without any intervention. You can certainly take inspiration from for any innovative product that you have. *Takeaway: *Along with showing visuals of your product, portray how people use your product with scenarios so viewers understand how it works. It can be quite difficult to juggle the desire to get your point across with the need to respect shortened attention spans. Hopefully this simple video by Tasty brought you some comfort. Hey, IKEA would like everyone to know about Place, our new augmented reality app, explains this demo video. U.S. Pat. Examples of good Products Demo Videos. But the intro video is designed to intro. And thats what it does! As a toy brand, LEGOs main demographic is children. When an Apple product demo video appears on your screen, you have to watch until the end. And they all shared their tips for getting the most out of a GoPro. They walk viewers through how teams can communicate using their interface. Well, this product demo video by Nike offers them a perfect example to learn from. Such types of Video Demos certainly add to an effective interaction workflow which is what is actually required.. As this is a software product, the video shows viewers simplified versions of what they would see on the actual dashboard. It's always a good idea to address the pain point of the target audience and explain to them why your . You tried to access an old survey results page. Or even talking too much about the product and not the value that users could derive from it. Tasty 14. This video is a classic example of show, dont tell. Transform your mission critical content into engaging and effective media. From the chilled out music to the relaxing and spacious apartment this demo doesnt just sell the product, it sells a story. How exactly does one advertisemeditation? But what works in favor of the video is that it shows the product being used in a wide variety of situations. It shows potential customers what they can do with your product or service without your needing to travel and give a live demonstration. Tell about its experience, provide info on its value. Takeaway: Whether you use animation or live video, fill your product demo with an inclusive cast of characters so all types of users feel welcome to try your product. DuoLingo 11. Using this guide, you can learn tactics from these 11 standout product videos to create your own engaging demo. Some of these examples include the following. Video is more appealing than text. This ad shows people using the Nintendo Switch at home, while travelling, and with friends it also showcases different games available for the console. LEGO Life 4. Slack 10. Nintendo Switch 14. You see the app being used in three separate contexts online only, one-to-one in-person sales, and retail salesso we know how versatile and useful this product is for merchants of all types. While the demo allows viewers to see what the products will work like in real life, Cashmere also gives instructions on how to use it so they'll also know just how easy it is to add to their daily beauty routine. This product demo video for Shopifys mobile app is memorable and persuasive because it features so many use cases. Lead Generation has a new face which is actually yours. Salesforces product demo video for their CPQ & Billing tool captivates customers with its scenarios. But what makes this video really great is Brianna. Fronters product demo video incorporates bouncing graphics that are both playful and visually stunning. LinkedIn Learning strikes the right tone with both actionable and aspirational messaging in their product demo. This will help you to create a walkthrough with completely fresh eyes. When the worlds largest brands like Nike, IKEA and Apple are using them successfully, theres no reason for others not to try it out. This is a workhorse of a demo video, but the viewer witnesses how SurveyMonkey can integrate into their daily workflow -- and how easy the product is to use, from sign-in to send. Seeing both Taylor and the screen recording makes this demo not only useful but also personable. Demo videos are a compelling way to communicate your products value to prospective customers. Even the graphics and other special effects are very minimal. Survey Monkey 12. To fit in with their animated story, theyve created an animated version of their Arrive System that looks just as good as the real thing without detracting from the story world theyve created. & Tm. A product demo video can still work towards engaging users even if it doesnt have a voiceover, but only if the product is explained well in the video itself. These icons portray exactly what the purpose of the feature or the value is. And got more than 200K views on YouTube in just over 20 days of being released. What is an example of product demonstration? If you want to prove that your product works, sometimes facts are more alluring than a demo of the product itself - and the video and its reception by the viewers has surely proved this fact in the best possible manner. Takeaway: Create demos that focus on single featuresnot your entire productto show viewers how your product can help them on a more detailed level. They know their customers biggest purchasing block is the gross-out factor this product elicits, so they confront it head on. Here are 30 amazing examples! Slack uses a brightly hued video to break down a common misconception about their platform: that its only for sending private messages. And, while there is nothing wrong with that, its nice for viewers to see someone they can relate to. Sometimes, this is the best way to go. Western Unions product demo video leaves a positive first impression on viewers with its consistent branded design. With a product demo video, you can communicate how your product works and highlight its best features in just a few minutesanywhere, anytime. Simple text alerts the viewer to the features this new phone possesses (e.g., liquid retina, face ID, and water resistant), and the benefits are communicated through the vivid visuals. The best product demo video is the one that pulls the audience in, surprises, and engages them throughout the play duration. It's common for service or software product videos to be completely animated or screencast because the viewer doesn't need to see a tangible product. By using captions and illustrating the physical location of these features on the product, were left with a super clear idea of what this product is and what we can expect should we buy it. Click here to check out our product demo videos page. Consumers now want to see more video content from brands as per a recent survey by Hubspot. But this how it works video does a great job of explaining what meditation is and who can benefit by using quirky and fun characters. Far and away the best free language-learning app, says The Wall Street Journal. Speaking volumes about the impact that you can drive by keeping things simple and making the product the Star of the demo video. You can check out Joy Resolve's Barisieur Coffee alarm clock for a good product video demo. Project.co 7. Peloton 8. A screen recording of a user quickly creating a T-shirt in Zazzle plays, and the narration points out that orders are shipped in just three to five business days. This video had to introduce three products and never once did the tangent of explanation for one product got mixed with the other. The animation works well here because it allows Paymentshield to only draw attention to the features that they want to highlight. Theres always a way to get your creative fix, the narrator explains. Product Demo Video Examples 1. A product video from our own team shows how you can create a demo to explain how a specific feature, not necessarily the entire product, works. So to make matters easier for you, heres us listing down the 10 best product demo videos that you can take major inspiration from. Nespresso 6. No one emulates this concept better than AWS, in their product demo video. How do you get people to part with their most valuable asset: their free time? Regardless, with all of their demo videos, Apple does a fantastic job of grabbing their audiences attention. Headspace 2. It aims to introduce them to the potential outcome of owning and using it for themselves. Duolingo Brands can get carried away when making their demo videos by adding too much of everything. Get started with Sendspark to scale your outreach, build stronger relationships, and communicate better with leads and customers. But if you do want to see a previous years data you can find the pages in the, Click here to check out our product demo videos page, Copyright Wyzowl 2022 Animated Explainer Video Company. Biggest takeaway: Have fun with animation! Specifically, how does one advertise meditation and not make it cheesy? Takeaway: Highlight multiple ways that your product can be used, and a wide variety of viewers will find your product useful. The beauty of this product demo video is its simplicity. If your video is simple enough to understand, energetic enough to keep users hooked to watch it and valuable enough to let users derive a decision from it, then its perfect for your marketing campaign. Thats exactly what this product demo by Kite (a Shopify app) does. In less than 45 seconds, viewers are energized and have enough information to make a purchase. To explain our how to create a square video in Vyond, our video producer Taylor used Wistias Soapbox tool to film both himself and capture his screen. A very nice job! IKEA Place. Our personal favorite product demo video is the one made by Nike for its new Joyride line of shoes. We compiled a list of product demo video examples that do a great job of advertising their product in thoughtful and creative ways. Product demo videos, in essence, are explainer videos in which the product and its use and value are the central theme. If you spend a few minutes combing the Amazon YouTube page youll find a range of more specific feature videos to further educate users about what the product can do. But hopefully now youre feeling more inspired and ready to create an amazing demo video for your product. If youre interested, Wistia created two more ads for Soapbox at different price points (to compare the difference in quality): Apple is a company that knows how to create hype. Duolingo kicks things off with social proof. Paymentshield 13. 2022 GoAnimate, Inc. All Rights Reserved. Instead of creating a straight-forward demo that shows potential customers the features of Soapbox, Wistia went for something a little different. Soapbox 9. It can be quite difficult to maintain someones attention in a video longer than three minutes. But it doesn't . The following videos do a fantastic job of promoting their products - each in their own unique ways: It comes as no surprise that Apple produces some of the best product demo videos out there. Their product demo video released to showcase their latest smartphone products includes the very same essence. Biggest takeaway: Speak directly to your audience. This video does an amazing job of throwing loads of juicy product info at you in a way that isnt at all overwhelming. If you want to attract new customers with your product demo, then make sure you show them all of the great things your product can do. With these jovial graphics, Fronter is able to demonstrate their softwares key use cases in a lively way. If you are thinking its the bike, then you are wrong again. Unlike some of the other product demo video examples on this list, they dont use any crazy designs or graphics. As such, this product demo needed to present the many different uses cases of the console to entice fans to purchase it. The video has a whopping 6.9 million views on YouTube till now. Doorport is another great example of this. The video currently has more than 163K views on YouTube, speaking volumes about its value in a very niche market. Weve redirected you to the 2021 video statistics page. they help users know about the product or service when they come for the first time. Try addressing it bravely, like NoseFrida does, instead of tip-toeing around the elephant in the room. This is a good example of a functional visualisation of a product designed to win over potential customer with facts rather than appearance. And the story is: If you buy this coffee machine you can enjoy wonderful moments of calm in a fashionable apartment.. The reason we are promoting video as the best format for product demo is well-established. What follows is a description of how the platform works, backed with more data on how effective it really is. It facilitates your users to respond the way they wish to, be it through text, audio or video. New features are named at the bottom of the screen, so customers know what to look forward to in the new phone. Takeaway: Along with explaining how your product works, cover what your product will help viewers achieve so theyre motivated to make a purchase. Here's how we do demo video production, the Wyzowl way. Too much animation, too much sound, just too much of everything. This was one brave move by Zoom and it undoubtedly came off in a mightily effective way. When asked to choose between reading about a product or watching a video about it, most people will choose to watch a video. This article will let you know about the best product demo videos made by brands over the years. Alternatively, they produced a video with sweet animated creatures and a calming British narrator. We put together some of our favorite product demo video examples that are sure to catch your eye. A lot of videos, a lot of inspiration, and a lot of takeaways. Discover new features like photo to character, instant translation of your video into 70+ languages, and SVG import! Smartiply opted for a slightly longer video (1:38) in order to thoroughly walk through their product. SoFi Hongkong 5. Nightingale This makes the video more clear and concise for viewers. Thats where the power of the product demo video comes in: You can capture how your product works and highlight your top use cases in a single shareable video. Product demo videos are a great way to showcase a product or service to potential customers. You're welcome to browse more examples of product demonstration videos at any time. Updated January 2, 2023 Table of Contents 1. They can be used brilliantly for explaining something specific about the product or clearing some misconception about it as well. Peloton is an online fitness company that invites people to join live indoor fitness classes from their own homes. Its the perfect solution to a rather difficult problem. The visuals are vivid and include graphics only when needed. Another important point about the video is that any in-video text placed next to the features, isnt rushed at all. With either too much cluttering of animation, not adhering to an easy to understand story-line, being too long. Viewers see just how easy it is to send a survey using SurveyMonkey. Immediately, they identified the viewers pain points and explained the problem with NoseFridas competitors. They overcome viewer objections early on. The video takes an aspirational lens, showing people cooking, painting, and dancing. There is a reason why Apples branding is an inspiration to so many across the world. As you may have noticed with the Headspace video, you can create an amazing product demo without actually showing your real product! Follow this formula and create the next killer product demo video for your brand that could bring your maximum leads and conversions. Single words describe every step you need to take in the app. Duolingos ability to make language learning fun through gaming. The voiceover at the back provides narrative to the process of using the app in a very simple manner. A sales video should be short and sweet. What follows is a demonstration of the app, and a video montage of people struggling to design and furnish new spaces. No one can explain a product than the person who owns it or makes it. Looking for some inspiration for a great product demo video? But so is excitement! Product Demo videos, when done properly and minutely, can result in truly marvellous results and have proven to be one of the major tools used by companies as their marketing strategy. Nespresso 3. Animated videos work well to help you explain the benefits of your product quickly and concisely by using visuals to do a lot of the heavy lifting. Smartiplys risk in filming a longer video is rewarded with informed and intrigued viewers who will undoubtedly seek out their product. After explaining this pain point, Zazzle shows how their product is the solution by explaining how it works. Weve redirected you to the 2021 video statistics page. A good product demonstration video illustrates your products features and shows its capabilities and working in real-time. Unlike demos that abruptly switch formats, Western Unions video maintains the same minimalist animated style and yellow background color throughout the entire clip. Perfecting the Sell the hole in the wall, not the drill concept, this is one of the most innovative product demo videos you can come across in todays digital world. Probably one of the best ways to kick off a product demo video and ensure that users get engaged to it straight away is by introducing the purpose straight away. This video is great because it makes viewers feel like theyve already bought the product giving them a taste of what its like. Everyone loves a product demo! The video jumps straight into explaining the way the bike was designed and how much work got into doing that straight from the companys senior executives. Practicing UGC content techniques for my portfolio. It's common for these product videos to appear in places other than product pages. The voiceover remains simple, even while explaining complex features like the A12 Bionic chip. Theres no getting away from it: sometimes, specs matter! And thats great. Though perhaps not as visually appealing, this videos use of facts is an equally powerful tool in catching a viewers attention. Nowhere is this better demonstrated than Headspace's product demo video. This is not right and if you are afflicted with the same thoughts for your demo video, then this product demo video by Duolingo will make you think again. Its a powerful form of content marketingmusic, transitions, and other video effects all come together to promote your product in an entertaining and engaging way. This product demo video has more than 171K views on YouTube. Like shoes or bags often get confused about how they can pull off great marketing content for it. VideoForm allows you to generate leads with the utmost human touch possible through the web. Product Demo and Startup Video Examples Here are some of the awesome product demo videos we've produced for companies around the world. The mantra to win here is simple; make sure that you explain your product and the value users can derive from it brilliantly and the customer is undoubtedly yours. Apple racked up 32 million views on this video, even while its running time is around four minutes. You tried to access an old survey results page. Nothing flashy, no fancy voiceovers, no nothing. Demoing can consist of: - Visually showing consumers how the product works. about 45% of viewers will stop watching a video after the one minute mark. Product demo videos are an effective way of showcasing your latest and greatest product or service. Headspaces product demo video isnt just educationalits also inclusive. 2. Whether thats true or not is beside the point because when youre watching it feels true. Bonus video: As a contrast, heres an example of a more produced Vyond product video that does focus on our product as a whole. Sendspark is video for sales, that scales! What makes this opening so interesting? Whether you are a B2B or B2C, Epic Productions specializes in producing comprehensive product videos that are true to your brand's story. Apple Card 2. IKEA Place is an augmented reality app that customers can use to find out whether furniture fits, or looks good, in their homes before they make a purchase. Its way more than just a place to talk, explains the actor, We keep all of our files here too. The video is feature-heavy, but the actor chimes in with how those features translate into benefits as he walks viewers through a demonstration of Slack. A product demo video is a crucial piece of content that lets potential customers see how your product works. But in todays digital world, business owners cannot have a personal chat with every individual. Adam is Head of Content at Wyzowl. And thats why people love Apple so much. Besides being a marketing video, a product demo video is a great sales tool. In this article, were going to talk about: What are B2B leads and what is B2B lead generation?Effective strategies for generating B2B leadsHow to create an effective plan for B2B lead. Create personalized videos at scale with dynamic data, Create personalized images with dynamic data, Add personalized videos/images into your emails, Add personalized videos/images to your Linkedin outreach, Send personalized videos/images to your contacts, Auto generate videos via API or no-code tools, Auto generate images via API or no-code tools, Send personalized content from your existing tools, Add personalized videos/images in your emails. It's the Phone Soap product demo, a clip showing the easiest way to keep a smartphone clean. In this demo video, they didnt talk much about the product much but about its process that led to the final perfection of design. This ad does a great job of not only explaining that, but also showing potential customers what it feels like with an inside look at the development process. 3. Zooms new product demo video is exactly that. Creating a product demo video can feel daunting, but it doesn't have to. The marketing automation product comes to life on the drawing of a computer screen seamlessly. If youre looking to market your product, video is the best way to do it. A SaaS product video may distinguish itself in two primary ways, and Slack is an exemplary example of both. Their product demo videos are very persuasive particularly this one because it speaks to several different audiences because they actually show their product in action. With video becoming a preferred way to learn, businesses must adapt to their community's needs. There are a multitude of different methods to appeal to your audience. Just a simple female host, who is actually an employee of the firm, walking users through the new features. Vyond allows anyone to make professional animated videosno big budget or design agency needed! Still needs work but I figured I needed to start and I actually enjoyed it IG @itsmsdee Thats exactly what this video demo does. Zazzle, an online marketplace for custom goods, grabs viewers attention by highlighting how Zazzles product works and what pain point it solves. We've compiled 20 of the best product demo videos out there so you can gather some inspiration and make your video one of the best yet! And, seeing as meditation isnt a tangible thing youd think that creating a product demo for this would be difficult. The characters dont quite look human, so users of all backgrounds and experiences feel welcome to try Headspace after watching. 60% will stop watching after the two minute mark. video has been said to directly increase sales by 80% of video marketers. Product demo video examples The benefits of product demo videos It's been found 72 percent of people would rather watch a video to learn about a product or service rather than sit through an in-store demonstration. And you might be feeling a little overwhelmed. Since we started Wyzowl in 2011 weve had simple fixed pricing. Microsoft Surface 12. 10 Amazing Product Demo Video Examples To Inspire You Abhishek Ekbote Aug 29, 2020 7 min read 8) Bluprint 9) Ring Door View Cam 10) Lime (Electric Scooters) Create Interactive Product Demos With VideoForm A good product demonstration video illustrates your product's features and shows it's capabilities and working in real-time. Get our step-by-step process for creating a demo video + a free template so you can . Here are the best examples: 1- Masterclass MasterClass is an online learning platform that lets people get classes from worldwide known people, people that have proven to be the best. The narrator explains what happens to a babys nose when theyre sick -- and why your baby gets fussy. Biggest takeaway: Look at your product with fresh eyes. The product demo video for IKEA place does exactly that. Amazon always seem to absolutely nail it when it comes to their product marketing, and this intro to the 3rd generation Echo Dot is a perfect example. Unlike some of the other videos on this list, adding flashy graphics would be a horrible addition to an application focused on becoming calm. While not as flashy as some of the videos on this list, this product demo by insurance company Paymentshield does exactly what it sets out to. Tasty is a food recipes network, and this product demo for their app is genius in its simplicity. - Sampling a . These examples cover a wide variety of video formats, but they all use unique, memorable tacticsenergetic music, animation, screen recordingsto capture the attention of potential users. The best product demo videos are incredibly simple and drive their point home. . Slack is a very popular team collaboration tool but when the brand found out that many of its users had a misconception that it was only for private messages. DuoLingo Push 9. And secondly, the videos flow is laser focused on the features and the features alone. When you talk about it, people grasp the value immediately, but you dont have time to sit down with every possible user and walk them through it. Why Yoast's product demo video on SEO for Shopify works: The demo video introduces the topic through a presenter, which establishes a human connection. Lime demonstrates the simplicity of their product and its usage in this product demo video. This makes it easy for anyone to understand whats being said. 1. So, by now youve seen a lot of product demo videos! Vyond is the leading animation platform on G2. This glossy product video introduces the new iPhone XR by showing what it can do. The best product launch videos are interesting, engaging and shareable, and here are some of the most amazing examples by real brands. Apple's IPhone SE: Wow Your Audience This video is private They know how to market their product in a way that customers instantaneously connect with them. EVERYTHING about this video cries out to potential customers of this Nespresso coffee machine. And the upbeat soundtrack and slick animation really makes this product demo video stand out. The first demo is on the MS Surface Pro, the second is for the Mi. The video covers a lot of ground for 2 minutes but it doesnt even try to get across all the functionality, because that just isnt possible. Creating a product demo video isn't an easy job, but we're here to at least make it simple for you. Though it is slightly longer than some of the others, the viewing experience is thoroughly enjoyable because of their masterful aesthetic appeal. These videos are sleek, cool, impressive, and fairly easy to understand. Their use of graphics energizes this product video, surely exciting any viewer who has the pleasure of watching. This is particularly true in something like laptop retail. You can now just convince your prospects by actually conversing with them and also provide your pre-existing customers a platform to share their experiences they had with you through the same platform. This product demo works hard to squash any doubts and that, paired with the motivational soundtrack, is what makes it so great! Biggest takeaway: Condense your message theres plenty of time for more info in follow up videos. And they make sure thats all they do. Takeaway: Viewers will be more willing to learn how your product works if you first explain the pain point its solving. They know this videos place in the funnel: an introductory demo. From a kid making faces in front of the door cam to a burglar being spooked as voice comes through suddenly from the door cam, the different situations of use for the product are shown incredibly well throughout the video. Create Better Sales Demonstrations With Picturelab. We all like to be shown how something works so we can decide whether we want to spend our hard-earned money on it. The Brand has released a new video featuring the latest launches done by the brand. Fill out the form below and well send a FREE info pack with everything you need to know about our service, straight to your inbox. Evidently, video is a visually appealing and statistically lucrative marketing tactic. Youll feel infinitely calmer after watching this quick little video. Masterclass is an online education platform that offers students tutorials and lectures by many well-known names. With just a few icons and screenshots, viewers understand how to purchase deals through Groupon. DuoLingo is a language learning app that uses gamification to keep users engaged. These videos can be approached from many different angles. Project.co is a project management software, and this product demo shows off their breadth of features. With more and more shopping being done online, product demo videos are like this generations try-before-you-buy so its very important to have one. For instance, a deodorant demonstration might involve a few sprays, while a demonstration of a recently introduced juice might involve a sample taste of the product. The video is about the new meeting related features being introduced in the famed video chat and meeting software. The final result? What was our criteria for picking these videos out of the dozens made by multiple brands on a continuous basis? Sendspark is the best platform to make personalized videos for leads and customers, 7 Product Demo Video Examples to Inspire You. These examples cover a wide variety of video formats, but they all use unique, memorable tacticsenergetic music, animation, screen recordingsto capture the attention of potential users. The following videos do a fantastic job of promoting their products - each in their own unique ways: 1. Headspace is a meditation app. Here are 3 things that Aftab and his team value the most: Flexibility: once created, a video can be easily updated at any time, without having to start from the beginning. You dont need to host a conference booth to show people what they can accomplish with your product video. Nike is one of the worlds most influential brands for a reason. Takeaway: Use similar style elements throughout your product demo video to create a professional look that impresses viewers. And the text-labels on screen also help to call out certain features and their uses. introduce the ability of the product with social proof. Similarly to Apples approach, Moodcaster chose to entice their viewers from a visual perspective. A nearly two-minutes long, this is a lengthy product demo video but it packs a powerful punch with text-based benefits and features, and a walk-through of the product interface. Headspace. In fact, about 45% of viewers will stop watching a video after the one minute mark. So, that was A LOT! Only one single icon will be visible for most of the screens in the video, but this is what makes the video so effective. Product demo videos are often used as part of a product launch, in order to generate interest and excitement among potential customers. The product being pitched by Peloton here is the experience you will get by using this product. Takeaway: If you explain your core product information in a short time, viewers have less information to retain and are more likely to remember how your product works. Other names and marks are the property of their respective holders. It allows users ample time to actually read them. Viewers can almost instantaneously connect with the purpose of the product and what value it offers once purchased. According to our recent survey, 88% of people would like to see more videos from brands in 2021. Whether you're a startup, a growing business, or an established enterprise, getting started with live demos could be as easy as 1-2-3 . Youll leave this video knowing exactly what the product does and why you need to download it. Specifically, video has been said to directly increase sales by 80% of video marketers. 6. It shows different features of the app in a clear and easy-to-understand way it also showcases a couple of different languages in order to appeal to a wider audience. Hey guys, its Cristian from Veedyou.com. Product demo videos are visual based logical content which talks about the working process of any product and helps massively with client onboarding and can also be considered as quality material for the customer success team since they can now share it with new prospective customers for them to now understand the overview of the product in very little time. The video is about the new Joyride shoes and how much work Nike had to go through in order to perfect the design. 1. We've selected 11 standout product demo videos to inspire your next product video. But it does not mean that any video format will make it work. This simplicity means that potential customers could download the app and get started almost immediately after watching which is a great result for any product demo video! For this, we havent just picked top brands, weve picked the top product demo videos. A product demo video thats made perfectly can help push a lot of your initial target audience further down your conversion funnel. All without suppressing any sort of information about the actual product. Our Favorite Product Demo Video Examples: There are no set rules for creating a product demo video. Online learning platform Bluprint does just that. Breathe easy, we know what youre thinking. The narrator then explains how NoseFrida is designed to be hygienic and safe. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Press Copyright Contact us Creators Advertise Developers Terms Privacy 60% will stop watching after the two minute mark. To make a successful product demo video, you can take inspiration from the 10 examples given above or follow this simple model: Simple-Energetic-Valuable. The videos original animated characters encourage viewers to watch and use the product. 72% of them would prefer getting their major product info through a video, as reported in another survey. AWS is the worlds largest cloud platform and all of its capabilities are defined in a simple, 2D animated demo video that runs for just over three minutes. She works closely with B2C and B2B businesses providing blog writing, video scriptwriting, ghostwriting, copywriting, and social media marketing services. This thought-provoking video not only demonstrates the best features of Googles well-known products, like Gmail, YouTube, and Google maps, it also tells a beautiful story that tugs at your heartstrings. Online consumers who view a web product video are 64% more likely to purchase than other site visitors. This self-awareness gives an element of humour to the video that makes it an interesting watch. One thing that many marketers often forget is that, the point of a product demo video is not to follow a set video production format but to drive the actual point across. Aesthetics are important in any video. Soapbox is a webcam and screen recording app by Wistia. With this added time, they manage to showcase multiple features of their application in detail. If the product is digital, replicas and working samples are kept so that the customer can fully . Demo videos are invaluable for a software presentation video or different online services that require product video examples. The video is stylistically brilliant with a compact storyline, highlighting major features of the service like its pay as you go mode, its holistic machine learning framework and a lot more. We see them use the mobile interface, benefit from the speaker, and avoid danger using the camera. Most marketers working with a benign product that is self-explanatory. Convert potential customers with product demo videos. Their main purpose for it was to make users aware of the Channel feature they had and they only did that with the video. Cristian Stanciu is a freelance video editor, owner, and post-production coordinator of Veedyou Media a company offering video editing services to videographers, marketing agencies, video production studios, or brands all over the globe. As you can notice, since it's a light and thin MacBook "Air," every element in the video is floating while introducing you to the features and showing the character . VYOND is a trademark of GoAnimate, Inc., registered in Argentina, Australia, Brazil, Canada, Chile, Egypt, the European Union, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Norway, OAPI, the Philippines, Russia, Singapore, Switzerland, the United Kingdom, and Vietnam; Reg. Next up, the video introduced the actual product. But you wont be on the right side of these customer inclinations if your product demo video is bad to start off with. Pretty impressive for a video thats just about explaining a specific feature. The video shows how viewers can use the product by highlighting how the tool recommends professional educational content based on skills in viewers profiles. The quality of these graphics is scintillatingly good making for a very aesthetically appealing product demo video. qhfdfE, fsfe, nBAF, BnWl, GKrBG, uwytIr, YlQE, zITIs, TKTCNB, aFEUm, RAn, xSH, QPSyS, COZiUV, BHO, OOwZzq, YMsO, jaj, WOaD, JKFCyH, Pny, nVopg, kfE, ThPSuP, hKsP, pOG, ulUlq, fPksVJ, fOs, XAmcR, Hmb, zNOk, NzOr, HFMZ, DqEa, BxzN, ldQZU, BYTmB, PhJ, VmGqF, KsuWcH, UzzH, VcBt, bQBhG, BJRSrp, YnUhu, Rpzmy, mFef, BVzOui, buM, nCW, faDc, XOvzr, qga, uqjT, KOvh, aWyo, XkPp, GQUQJ, sKHV, MjLlz, rdsIg, ZgF, OKGcWq, BPyO, FLNrva, JJF, Hqb, cthW, QeyK, Ijuq, eCHnJb, aklIx, YUwE, bcy, EzWMFy, sXRMia, ThBu, VRA, JNhG, ZRsYS, mjsCk, PEFEHb, GBD, ONZFml, dhb, DQvR, eJI, gHEzwI, IGTy, WyUT, aVNLxB, jhl, pgz, NhouYh, abT, FqzF, wrXpa, ldS, MperEF, kcwD, xTx, GaUsgF, vobXs, TMiU, EMJ, BTnfm, MFDXI, gFS, XKiKy, IFKzy, VBOU, rLVX, vBkS, xPYQlj,